INTRODUCTION

Parallel to Saudi Arabia’s Vision 2030 this document projects a new vision for the Saudi Equestrian Federation, Branding Strategy, which cover elements of how the SAEF brand is to be perceived

VISION

To exist as a strong governing body - To support the goals of Owners, riders, riding schools, aliate organisations and Relevant Government Departments.To operates with integrity and be recognised for success.

MISSION

To lead the Saudi Equestrian world to Achieving and maintaining world class Standards in the areas of; sports & competitions, riding clubs & training and the provision of leisure riding opportunities.

VALUE

SAEF Provides functional benets Governance, planning national and international leagues, management of organisers and stakeholders involved in the leagues

Best Practices

UAE Equestrian and racing federation:
They have created an international league and sold it to Longines They operate based on experience,PR, activity, and technology They are financially supported by the government They cater to an international industry attracting officials and riders from around the world They have a industry driven national league – insuring the growth of their riders

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SAEF is a governing body that sets plans and systems to accelerate the equestrian sport in Saudi Arabia, it is the face of an elite sport
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Parallel to Saudi Arabia’s Vision 2030 this document projects a new vision for the Saudi Equestrian Federation, Branding Strategy, which cover elements of how the SAEF brand is to be perceived

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